1. Introduction
agent-native co. ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Statement explains how we collect, use, share, and protect your information when you visit our website at www.agentnative.co (the "Website") or engage with our services.
We are the data controller responsible for your personal data. Our registered office is in the United Kingdom, and we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
2.1 Information You Provide to Us
We collect personal data that you voluntarily provide when you:
- Contact us through our website contact form or email
- Request our services or engage in business communications
- Subscribe to our insights or newsletter
- Participate in workshops, assessments, or coaching sessions
- Provide feedback or respond to surveys
This may include:
- Name and contact details (email address, phone number, company name)
- Professional information (job title, role, industry)
- Information about your business needs and objectives
- Any other information you choose to provide in communications with us
2.2 Information We Collect Automatically
When you visit our Website, we may automatically collect:
- Technical information: IP address, browser type and version, operating system, device type
- Usage information: Pages visited, time spent on pages, links clicked, referring website
- Location data: General geographic location based on IP address
We collect this information using cookies and similar tracking technologies (see Section 8).
2.3 Information from Third Parties
We may receive information about you from:
- Professional networks (such as LinkedIn) if you choose to connect with us
- Business partners or clients who introduce you to our services
- Publicly available sources for business development purposes
3. How We Use Your Information
We use your personal data for the following purposes:
3.1 Providing Our Services
- To respond to your enquiries and provide information about our services
- To deliver consulting, coaching, development, and advisory services
- To conduct assessments, workshops, and training sessions
- To create and deliver custom solutions, playbooks, and tools
- To communicate with you about ongoing projects and engagements
Legal basis: Performance of a contract, legitimate interests (providing services you've requested)
3.2 Business Operations
- To manage our relationship with you
- To process payments and maintain financial records
- To improve our services and develop new offerings
- To conduct internal analysis and business planning
Legal basis: Performance of a contract, legitimate interests (running our business), legal obligation (financial record-keeping)
3.3 Marketing and Communications
- To send you insights, newsletters, and updates about our services (with your consent)
- To inform you about events, workshops, or new service offerings
- To maintain contact with prospective clients and business partners
Legal basis: Consent (for marketing emails), legitimate interests (business development)
3.4 Website Improvement
- To analyse how visitors use our Website
- To improve Website functionality and user experience
- To troubleshoot technical issues
Legal basis: Legitimate interests (improving our Website and services)
3.5 Legal and Security
- To comply with legal obligations and regulatory requirements
- To protect against fraud, security threats, and legal liability
- To enforce our terms and conditions
Legal basis: Legal obligation, legitimate interests (security and legal compliance)
4. How We Share Your Information
We may share your personal data with:
4.1 Service Providers
We work with trusted third-party service providers who process data on our behalf:
- Hosting and infrastructure providers (for Website hosting and email services)
- Payment processors (for billing and invoicing)
- Cloud services (for document storage and collaboration tools)
- Analytics providers (for Website analytics)
- Communication platforms (for video conferencing and project collaboration)
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
4.2 Professional Advisors
We may share information with lawyers, accountants, auditors, and other professional advisors when necessary for business operations or legal compliance.
4.3 Business Transfers
If we are involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction.
4.4 Legal Requirements
We may disclose your information if required to do so by law, court order, or regulatory authority, or to protect our rights, property, or safety, or that of others.
4.5 With Your Consent
We may share your information with other parties when you have given us explicit consent to do so.
5. International Data Transfers
Our service providers may be located outside the United Kingdom. When we transfer personal data internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by the UK Information Commissioner's Office
- Adequacy decisions recognising equivalent data protection standards
- Other appropriate safeguards as permitted under UK GDPR
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Statement or as required by law:
- Client data: For the duration of our engagement and up to 7 years thereafter for legal and accounting purposes
- Marketing contacts: Until you unsubscribe or we no longer have a legitimate interest
- Website analytics: Typically aggregated and retained for up to 26 months
- Financial records: As required by UK tax and accounting regulations (currently 6 years)
7. Your Rights
Under UK GDPR, you have the following rights:
- 7.1 Right of Access — You can request a copy of the personal data we hold about you.
- 7.2 Right to Rectification — You can ask us to correct inaccurate or incomplete personal data.
- 7.3 Right to Erasure — You can request deletion of your personal data in certain circumstances.
- 7.4 Right to Restrict Processing — You can ask us to limit how we use your personal data in certain situations.
- 7.5 Right to Data Portability — You can request your personal data in a structured, machine-readable format for transfer to another organisation.
- 7.6 Right to Object — You can object to processing based on legitimate interests or for direct marketing purposes.
- 7.7 Right to Withdraw Consent — Where processing is based on consent, you can withdraw it at any time.
- 7.8 Right to Lodge a Complaint — You have the right to complain to the Information Commissioner's Office (ICO).
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk
To exercise any of these rights, please contact us using the details in Section 11.
8. Cookies and Tracking Technologies
8.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our Website. They help us understand how you use the Website and improve your experience.
8.2 Types of Cookies We Use
- Essential cookies: Necessary for the Website to function properly
- Analytics cookies: Help us understand how visitors interact with our Website
- Functional cookies: Remember your preferences and settings
- Marketing cookies: Track your activity to show relevant content (only with your consent)
8.3 Managing Cookies
You can control and delete cookies through your browser settings. However, disabling certain cookies may affect Website functionality. Adjust your preferences through our cookie banner when you first visit the Website.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Employee training on data protection
- Secure backup and disaster recovery procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
10. Children's Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.
11. Contact Us
If you have any questions about this Privacy Statement or how we handle your personal data, please contact us:
Website: www.agentnative.co
12. Changes to This Privacy Statement
We may update this Privacy Statement from time to time. We will notify you of significant changes by:
- Posting the updated statement on our Website with a new "Last updated" date
- Sending you an email notification if you are an active client or subscriber
We encourage you to review this Privacy Statement periodically to stay informed about how we protect your information.
13. Third-Party Links
Our Website may contain links to third-party websites and services. This Privacy Statement does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.
agent-native co. — Committed to protecting your privacy and personal data.